Redesign of the navigation flow

Interface design, components and new functionalities

Heuristic analysis

User testing

Web Architecture Redesign

Design System

Low and high fidelity wireframes

Art direction

Social Media

UX & UI Design

Dashboard design and data visualized

Interaction design

Motion graphics

Ford Webstore

Challenge

Ford webstore is a catalogue of cars in stock at different points of sale.  After several changes the website needed an update.

For this project we made a heuristic analysis, also we analysed the functionalities and the navigation flow to redesign a new platform with a fluid and easy shopping experience. We also needed to redefine the website with a new system of flexible modules aligned with the brand and business objectives.

Details

We did a research with heuristic analysis, user survey, affinity maps, empathy maps and much more. We designed a navigation bar with filters, comparator and wishlist, to facilitate the user journey.

Conclusions

As a result, we can see an ordered and hierarchical website. We made a unified design system and shopping flow. 

This new shopping experience was a success. We designed a user centered navigation flow and the experience of buying your perfect car.

Ford E-Wholesale

Challenge

The Ford E-Wholesale website had been outdated for some years. It is a complicated platform because it has all the cars in stock from all Ford partners in Spain and Portugal. 

We had to design a new dashboard with different options for data visualization, purchase and sales statistics. It needed to be easily navigable and intuitive for new partners.

Also, we had to design quick access controls with the most used functionalities.

Details

After the research and ideation phases, I designed a website able to support all Ford partners. 

This website had to have a correct data visualization as well as an internal mail service to manage the logistics between partners.

Conclusions

The project was an improvement in the development of the new experience.