BBVA

BBVA wanted to develop new branded content for his clients. He also wanted to help his community to be more sustainable.

Navigation flow

Art Direction

Branded Content

High fidelity wireframes

User testing

Interaction design

UX & UI Design

Challenge

After benchmarking and sitemap, we proposed a platform for knowledge sharing. This platform puts BBVA as a focus to bring seniors and new companies ​to help each other collaboratively.

Approach

In this new proposal, we designed a very intuitive, attractive and minimalist website with a lot of videos, webinars, podcasts and interviews with Seniors.

The idea was to help new companies explain the seniors’ work as entrepreneurs.

Conclusions

After one year, the platform has more than 7 million users with 9 million views with excellent results. The best part was creating an enterprise culture, working with talented people.

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