Challenge
After benchmarking and sitemap, we proposed a platform for knowledge sharing. This platform puts BBVA as a focus to bring seniors and new companies to help each other collaboratively.
Approach
In this new proposal, we designed a very intuitive, attractive and minimalist website with a lot of videos, webinars, podcasts and interviews with Seniors.
The idea was to help new companies explain the seniors’ work as entrepreneurs.
Conclusions
After one year, the platform has more than 7 million users with 9 million views with excellent results. The best part was creating an enterprise culture, working with talented people.
