Vodafone Music Shows is a Vodafone platform that offers a lot of concerts. After the Covid, our client decided to adapt its project to the new situation.

The main goal was to offer customers and non-customers to attend concerts in person or via streaming. Also we had to update the UI to fit the latest trends and expectations of our community.

Customer Journey

Navigation flow

Interface redesign

Affinity Map

Interaction redesign



UX & UI Design

Starting point

The first thing we did was a heuristic analysis to understand how to adapt our website to the new situation. Also, we made an empathy map and a customer journey.


Using the Agile Methodologies as a card sorting, we defined 3 types of User Persona, designed a sitemap and the web architecture. Then, we designed the low-fidelity wireframes and tested the new navigation.

Finally, we presented a new responsive website with microinteractions and new transitions.


This was a complicated project because each user could have different roles. I managed to design an attractive website adapted to the digital world.

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